CeFi & DeFi



Funding wallets with external assets introduces far more user friction than other modern finance experiences. Customers have to leave your app for other centralized exchanges or self-custody wallets to generate API keys or copy and paste addresses and to sign transactions. When they do, there’s no guarantee they’re coming back to finish transferring assets to your platform.

Front allows customers to link their centralized exchanges and self-custody wallets, making it possible for them to initiate on-chain transfers and fund their wallets without having to leave the platform.