M1 Finance

M1 Finance is an investment platform that has gained popularity among investors for several reasons: Commission-Free Trading: M1 Finance offers commission-free trading, which means investors can buy and sell securities without incurring any fees. Fractional Shares: M1 Finance allows investors to purchase fractional shares, which means that they can invest in high-priced stocks or ETFs with small amounts of money. Automated Investing: M1 Finance provides an automated investing service called "Pies," which allows investors to create a customized portfolio of stocks and ETFs based on their investment goals and risk tolerance. The platform will automatically rebalance the portfolio to maintain the desired asset allocation. Flexibility: M1 Finance offers a high degree of flexibility, allowing investors to customize their portfolios and adjust their investment strategies as needed. Low Account Minimums: M1 Finance has a low account minimum of $100, making it accessible to investors with small amounts of capital. Tax-Efficient Investing: M1 Finance offers tax-efficient investing through its tax-loss harvesting service, which helps investors minimize their tax liabilities. User-Friendly Interface: M1 Finance has a user-friendly interface, making it easy for investors to navigate and use the platform. Mobile App: M1 Finance has a mobile app available for both iOS and Android devices, allowing investors to manage their portfolios on the go. Overall, M1 Finance's commission-free trading, fractional shares, automated investing, flexibility, low account minimums, tax-efficient investing, user-friendly interface, and mobile app are some of the reasons why it is loved by investors.